FAD International University

At HFL we believe that educating the future generation is imperative in creating long-lasting change. On Feb 2019, HFL took the help of luxury brand management, photography and styling students from FAD or Fashion Art and Design Institute in Mumbai, to come up with solutions to elevate the brand’s presence in the market. The students had to fulfill a brief provided by HFL and present new, innovative ideas for online and offline marketing.

The outcome was incredible: Not only did we manage to mentor young, creative minds and educate them about the subject of sustainability, the students also got a first-hand industry experience.

The LIVE project aims to close the gap between university training and real-life challenges that students sometimes face right after graduation.